10% Off ALL CLUTCH STYLE UMBRELLAS

Our Story

Back in 2005 and fresh out of college I began my career in the family business of umbrellas.  After several years in the industry I longed for something different. My expertise was umbrellas, but my passion was design.  I couldn’t find the way to combine my love for design and umbrellas into one package until one rainy day…   

I was in my apartment with my young daughter Olivia. As a single mom, I like to think of myself as a master multitasker.  I was in the middle of making dinner, doing laundry and getting everything ready for the next day when I realized I heard complete silence in my home. Every parent's nightmare, right? WRONG!

I peeked into the living room and found my 7-year-old with an open umbrella on the floor and her sidewalk chalk.  She was drawing flowers on the interior of the umbrella with the biggest smile that I’ve ever seen.  In that moment the concept for OLIVIA ELLE was born.  It was also the inspiration behind our first pattern Sunny Days.

I hope that our products put a smile on your face as it did that day for my Olivia.

xoxo